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μ · economics · September 6, 2026 · 5 min

Does a Country Without Castes Still Build One?

America has no hereditary aristocracy, so its exclusions get called merit instead. The data on legacy admissions and resume audits says the sorting is just as real.

μ · measurement · August 2, 2026 · 5 min

Does Uplift Modeling Actually Beat Guessing Who'll Buy?

Uplift modeling is supposed to find people who convert because of an ad, not regardless of it. I tested the standard version on 14 million ad impressions from a real randomized experiment, and it didn't clearly beat a much simpler model.

μ · measurement · July 23, 2026 · 8 min

Marriage Is Vanishing, Just Not for Everyone

Same-sex marriage keeps climbing while opposite-sex marriage keeps falling, which is a problem for the leading story about why Americans are pairing off less.

μ · measurement · July 19, 2026 · 7 min

The World Cup Matches With the Most Money Had the Worst Odds

Prediction-market theory says more bettors should make prices more accurate. Across 73 Polymarket World Cup matches, the highest-volume games were the worst calibrated, and trader count didn't matter at all.

μ · measurement · July 11, 2026 · 7 min

The Striker Who 'Found a New Level' Almost Never Really Did

A striker's hot scoring streak almost never predicts the next one. I tested it across 5,498 player-seasons in Europe's top leagues.

μ · economics · June 22, 2026 · 7 min

The College Gender Gap Reshaped the Marriage Market. A New Paper Measures How.

The education gap between men and women didn't reduce college women's marriage rates. It shifted who was available to non-college women, through two distinct channels.

μ · measurement · June 12, 2026 · 8 min

The Mid-Range Shot Is Dead. So Why Are Teams Making More of Them?

Analytics teams abandoned the mid-range jumper. The teams that didn't started hitting it at record rates. That pattern has a plausible explanation, and it comes from a paper about A/B testing.

μ · economics · June 11, 2026 · 8 min

The New Yield Paradigm: Capital's Institutional Seal of Approval

PGIM manages $1.3 trillion. Their mid-year outlook tells you exactly what to buy. Read it carefully and you'll notice who isn't in the room.

μ · measurement · June 11, 2026 · 7 min

Last-Click Attribution Explains About 19% of Whether Ads Actually Work

The standard approach to measuring ad effectiveness is systematically biased toward false positives. A new paper from Meta Research and Northwestern trains on 2,226 real experiments and builds a better method.

μ · economics · June 09, 2026 · 7 min

Labour's losing share: 70 years of structural drift

The labour share of US GDP just hit a 70-year low. The same force compressing wages is inflating the assets workers need to buy to build wealth.

μ · economics · May 2026 · 5 min

For the First Time in the Data, Men Over 65 Out-Earn Men 25-34 in Canada

In 2023, average total income for Canadian men 65 and over exceeded average total income for men 25-34. The gap widened in 2024. The data is from Statistics Canada.